Wednesday, April 11, 2012
Google wallet, look out – starbucks Processed 42 million mobile payment in 15 months
While Google Wallet is still struggling with security and privacy issues and
far from reaching its potential, Starbucks seems to have got the grasp
of mobile payments before anybody else. The Seattle-based coffee shop
chain disclosed some interesting figures to VentureBeat, concerning its
mobile payment program, and, I must say, the numbers are impressive.
More
than 42 million mobile payments have been processed at Starbucks
locations in the US, Canada, and the UK, over the past 15 months. That’s
an average of almost 3 million payments every month, but, considering
the fact that in December 2011 the total figure was 26 million mobile
payments, we get the picture of a service that is growing by the day.
For
those of you who haven’t yet paid for a freshly ground cup of Starbucks
coffee using a mobile phone, here’s the skinny. After downloading the
Starbucks for Android app found at this link (free
of charge, of course), you need to load money onto a digital Starbucks
Card, and then present a 2D barcode to pay at the register. The code is
scanned by your barista, and, boom, your check is taken care of in a
matter of seconds! The mobile payment service is available on drive-thru
windows as well.
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